Social media strategy or video production? Choosing the right course for your goals

If you’re looking to upskill in social media, the choice of courses can feel overwhelming. Two of the most popular pathways are social media strategy and social media video production – but which is the right fit for you?

Social media strategy courses: big picture thinking

Social media strategy courses focus on planning, research and results. You’ll learn how to define target audiences, set clear goals and measure success with the right analytics. This path is ideal if you see yourself in a management or consultancy role, where you’re responsible for guiding campaigns, allocating budgets and aligning social media with wider business objectives.

Our Social Media and Web Design course is designed to help you develop the essential skills to enhance online presence and market any venture.

Social media video production courses: creativity in action

On the other hand, video production courses dive into the creative, hands-on side of social media. You’ll cover filming, editing and optimising videos for different platforms. This is perfect if you’re keen to work as a content creator, video editor or social media assistant, where practical creative skills are highly valued.

Which should you choose?

If you want to drive campaigns and influence business outcomes, go for a social media strategy course. If you’d rather be in the thick of creating content, video production is a better fit. Of course, the two overlap; strategy relies on strong content and video skills are even more powerful when you understand the bigger picture.

Maybe you need something a little longer term and like the idea of earning while you earn? Check out the Content Creator apprenticeship at our sister brand, Apprentify.

Apply today!